If the NFL claimed Sundays, then we submit that every other day of the week is up for grabs. So Supercross is planting our flag in the ground for Saturdays. 

In fact, we’re going one step further. We’re declaring that Saturdays aren’t even a thing anymore.  Instead, Saturdays will henceforth be known only as RACE DAY. Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Race Day. There. We did it. We made a new day. 

This digital and social campaign is running across CTV, Youtube, Meta, Tiktok and Snapchat to promote the 2025 SMX Season.

Role: Associate Creative Director, Art

Executive Creative Director: Jen Perry

Associate Creative Director, Copy: George Sloan

Senior Motion Designer: Owen Neuburger

Senior Designer: Julia Govoni

Music: Chris Borelli